In creating this new brand identity, Monocle designed the overall look and front end of the website, including homepage, masthead, multiple sliders, section formats, and other graphical components. Once client-approved, Monocle provided the web development firm with final PDFs for the gridded format, and PNG/JPG/PSD graphics for insertion.
Monocle wrote and designed a series of 5 digital ads that drove traffic to The Waterworks' website. The ultra simple graphics and headlines were easy to spot in cluttered webpages.
This iPad illustration became an HTML email invitation. The DNA background not only targeted our scientific audience, it also had legs to background other components including the booth skin, pedestal, product packaging, and display signage. Monocle provided concepts, wordsmithing, and design.
This big screen presentation in the lobby of EWI’s Ohio headquarters greets and educates customers and prospects when they tour the facility. Written internally. Designed by Monocle.