As the one-person, off-site marketing department for 5 years, Monocle provided the overall brand identity, including visual imaging, copy voice, and personality touchstones. Shown here is the general packaging: heavy kraft bags, and tissue paper that literally had the year’s almanac forecast printed on it.
Bath & Bodyworks
Prior to Monocle, I worked at Bath & BodyWorks with a focus on campaign development, still photography, and design. Shown here is a snapshot of a Christmas campaign. I directed the 2-week photoshoot and designed the point of sale signage, hangtags, and gift basket components.
As a one-person marketing department for this 56-store chain for 3 years prior to Monocle, I helped establish the brand and drive sales with packaging, point of sale, fashion photoshoot direction, copywriting, promotional planning, and event marketing. Shown here is a taste.
Shown here are pieces of an early Forenza clothing campaign: our version of Italy's version of American 50s casual wear. It was a washed out blast of graphics, dicuts, vintage newsprint, and hand-drawn type. I was the lead designer: hundreds of signs, tags, labels, and merchandise graphics.