The Waterworks
Monocle helps drive new customers to this large plumbing business with humorous advertising and direct mail. Shown here is a postcard promoting a product that keeps water leaks in check. Conceived of and photo-illustrated by Monocle, the flooded homes and floating objects theme rolled out to a series of postcards and ads.
HFI
This pop-up self-mailer invited a CIO audience to a Texas seminar. The perk? A ride in a real racecar on the Texas Speedway... wildly effective. Companion components included collateral, folders and web graphics. Monocle was responsible for the concept, design, and illustrations.
SingleSource IT
This 18” metal stop sign—along with brochure and collateral—was hand-delivered to CIOs of Fortune 500 companies in a custom-printed black box. The GPS premium and navigation theme supported the client’s key offering: a single destination for all IT needs. Monocle was responsible for the concept, headlines, design, and illustration.